Tchibo

This shop (chain actually) has got marketing down to a tee. It is a coffee shop; grinds and sells various coffees - all own brand. But on the side Tchibo sells other things - each week a new selection that is timed for the market. They are currently selling children's autumn clothing, rain gear and gumboots. Their coffee is good (they have switched to 100% Arabica coffee) and their products are good quality and always displayed with style; the individual clothing pieces are designed to match and compliment each other - and it is often cheaper than elsewhere, though not always.

Bei Tchibo in Rissen

Shoppers come into Tchibo for a coffee, then buy something , or come in just for a look, or come in to shop but not buy coffee. I have been wondering when I will see the first Tchibo store in Australia. I think they would make a killing.